SMILE, IT'S SUMMER
In January 1972, we originally used SMILEY® and ""Take the Time to Smile"" to highlight feel-good stories in a host of Europe's leading newspapers. Spreading good news and happiness & positivity was our antidote to bad news and SMILEY® became a simple reminder that everything will be ok in the end. Today, SMILEY® powers its message of positive journalism through SMILEY® News, shining a light on everyday heroes doing exceptional work in their local communities to support charities and non-profit organisations.