When Princess Honeyjoy suggested starting a kids party catering business with her two sisters she had no idea what was around the corner. Sick of the artificial colours used in kids party food, Princess Honeyjoy’s vision was nostalgic favourites made from wholefood ingredients (her signature honeyjoys are made with coconut sugar.) With Princess Honeyjoy’s impeccable eye for detail and presentation skills (she’s a little uptight, to be honest) things should have run smoothly. Princess Popsicle has the full story.